Matt Maynard
CONTENT MANAGER
As Content Manager at AMLA®, how do you go about putting together a high-quality content strategy?
Our content strategy focuses on creating valuable materials for our target audience in the AML/CFT environment. We align closely with product marketing to communicate our solutions’ benefits effectively. Market research is crucial to understand our audience’s needs and challenges.
Regular market analysis and feedback gathering ensure our content remains relevant and addresses pressing issues.
This research-driven approach helps us create insightful, engaging content that resonates with our audience, showcasing how our solutions support their AML/CFT efforts.
AMLA has published several whitepapers. How do you decide what subject matters are most useful to our audience?
Our expertise stems from Thematic Review partnerships with over 50 regulatory authorities around the globe. This wealth of experience allows us to share valuable insights with our audience.
When selecting whitepaper topics, we prioritise our success stories, which are numerous and impactful. We focus on showcasing our technology in action and the tangible results our customers have achieved. By sharing these real-world applications and outcomes, we effectively demonstrate to potential customers the benefits they can expect when working with us.
Our whitepapers aim to highlight how our solutions address specific challenges in the AML/CFT landscape, drawing from our vast experience across various regulatory environments.
How can clear, well-written blogs about AMLA® solutions be of benefit to our customers?
Our solutions appear very complex on the surface, but they are actually quite simple at their core. Blogs allow us to add context to our solutions for our audience.
For example, our Sandbox solution enables our customers to create their own sanction screening system tests using a wide range of data, which is something you can find out more about in our recent Sandbox blog.
Writing a more informative article about Sandbox allows us further scope to explore other elements, such as what sanction screening testing is and why it’s so important, along with being able to elaborate in detail the specific types of data we use.
Ready to talk?
Don’t hesitate to reach out to us.
info@aml-analytics.com
+44 (0) 1264 889 339