Wendy Gough
HEAD OF DESIGN (UX/UI)
How do you ensure that our designs always prioritise AMLA® customers?
We collaborate with various teams and utilise customer research to understand the needs, pain points, and behaviours of our customers.
Our design process is iterative. We create prototypes and gather feedback ensuring that our designs evolve based on real customer interactions and suggestions.
Why is design so important in enhancing the customer's experience of AMLA® solutions?
Design is crucial for enhancing the customer experience of AMLA® solutions by simplifying complex tasks, reducing errors, and boosting engagement.
Intuitive design ensures ease of use, making intricate processes manageable without a steep learning curve.
Clear instructions and feedback help minimise errors, essential for accurate sanction screening.
Engaging, polished designs keep users motivated and convey reliability, instilling confidence in handling sensitive tasks.
What drives your creative processes when designing for AMLA®?
Our creative processes for AMLA® are driven by a customer-centric focus, innovative problem-solving, cross-functional collaboration, continuous learning, commitment to quality, and regulatory compliance.
By prioritising customer needs, experimenting with new approaches, incorporating diverse perspectives, staying updated on trends, and ensuring high standards, we create effective, customer-friendly, and compliant AMLA® solutions.
Ready to talk?
Don’t hesitate to reach out to us.
info@aml-analytics.com
+44 (0) 1264 889 339